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Registering Trademarks

Registering your company trademark before you start making sales provides added security that 1) your trademark is not already in use or similar to some other and 2) you have the means to enforce it should you need to.  Federal registration affords trademark owners certain presumptions, not the least of which is that you own the mark and have the right to exclusive use of the word, phrase, or symbol in connection with the goods or services identified in the registration.  This is a rebuttable presumption, true, but one that can come in handy in defeating a junior user.

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