Home > Uncategorized > What’s In A Name?

What’s In A Name?

Who owns a name?  In these days of flash and splash, celebrity personas are valuable commodities used to hock everything from salad dressing (Newman’s Own) to shoes (Air Jordans).  So what happens when one celebrity rescinds his consent for use of his name in a business deal?  Dwayne Wade with the Miami Heat is about to find out.  Wade was sued in Federal Court by former business associates, claiming that his decision not allowing the venture to proceed with his name and likeness amounts to anti-trust violations.  According to plaintiffs, Wade’s withdrawal from the venture effectively removed a competitor in the memorabilia market triggering anti-trust implications. Wade Lawsuit So is your name really your name?  Sometimes not. Sound ridiculous?  Well the artist formerly known as Prince might have something to say about that.  Prince\’s Names

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