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	<title>Landshark5000&#039;s Blog</title>
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		<title>Landshark5000&#039;s Blog</title>
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		<title>Registering Trademarks</title>
		<link>http://landshark5000.wordpress.com/2012/02/09/registering-trademarks/</link>
		<comments>http://landshark5000.wordpress.com/2012/02/09/registering-trademarks/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 02:25:05 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://landshark5000.wordpress.com/?p=107</guid>
		<description><![CDATA[Registering your company trademark before you start making sales provides added security that 1) your trademark is not already in use or similar to some other and 2) you have the means to enforce it should you need to.  Federal registration affords trademark owners certain presumptions, not the least of which is that you own [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=107&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Registering your company trademark before you start making sales provides added security that 1) your trademark is not already in use or similar to some other and 2) you have the means to enforce it should you need to.  Federal registration affords trademark owners certain presumptions, not the least of which is that you own the mark and have the right to exclusive use of the word, phrase, or symbol in connection with the goods or services identified in the registration.  This is a rebuttable presumption, true, but one that can come in handy in defeating a junior user.</p>
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		<title>Clear and Convincing Still the Standard for Invalidity Contentions</title>
		<link>http://landshark5000.wordpress.com/2011/07/25/clear-and-convincing-still-the-standard-for-invalidity-contentions/</link>
		<comments>http://landshark5000.wordpress.com/2011/07/25/clear-and-convincing-still-the-standard-for-invalidity-contentions/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 23:09:04 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
				<category><![CDATA[Patent]]></category>

		<guid isPermaLink="false">http://landshark5000.wordpress.com/?p=101</guid>
		<description><![CDATA[Patent owners can breath a bit easier following the U.S. Supreme Court decision in Microsoft v. i4i holding that the standard of proof for an invalidity defense under Section 282 of the Patent Act requires &#8220;clear and convincing&#8221; evidence.  The question had been put in doubt following Microsoft&#8217;s appeal of a lower court&#8217;s opinion, where [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=101&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Patent owners can breath a bit easier following the U.S. Supreme Court decision in Microsoft v. i4i holding that the standard of proof for an invalidity defense under Section 282 of the Patent Act requires &#8220;clear and convincing&#8221; evidence.  The question had been put in doubt following Microsoft&#8217;s appeal of a lower court&#8217;s opinion, where Microsoft contended that the standard for invalidity should have been a preponderance of the evidence standard particularly when the defense is based on evidence (prior art) that was not considered by the USPTO during examination.  Such an interpretation could have shifted the landscape in favor of big money corporations with the manpower and resources to dig up all genre of prior art contentions in effort to invalidate patents in suit.  It appears, for better or for worse, that the Supreme Court has acknowledged the work and professionalism of the Examining Attorneys at the USPTO and confirmed the presumptions of validity following patent issuance.</p>
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		<title>Spring has sprung</title>
		<link>http://landshark5000.wordpress.com/2011/04/15/spring-has-sprung/</link>
		<comments>http://landshark5000.wordpress.com/2011/04/15/spring-has-sprung/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 21:23:30 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://landshark5000.wordpress.com/?p=99</guid>
		<description><![CDATA[It is good to see the California sun shining again.  There is nothing like a California spring to get things moving and these past days have been awesome.  The legal world is abuzz as well, with the latest from the Barry Bonds trial, the murder conviction of poker player Ernest Scherer, and now the indictment [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=99&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It is good to see the California sun shining again.  There is nothing like a California spring to get things moving and these past days have been awesome.  The legal world is abuzz as well, with the latest from the Barry Bonds trial, the murder conviction of poker player Ernest Scherer, and now the indictment of the three major online poker sites.  It should make for an interesting summer!</p>
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		<title>Barbie v. Bratz Going Stepford</title>
		<link>http://landshark5000.wordpress.com/2010/08/19/barbie-v-bratz-going-stepford/</link>
		<comments>http://landshark5000.wordpress.com/2010/08/19/barbie-v-bratz-going-stepford/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 17:45:51 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
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		<guid isPermaLink="false">http://landshark5000.wordpress.com/?p=88</guid>
		<description><![CDATA[The latest twist in the Barbie v. Bratz fight between doll manufacturers Mattel and MGA just got a whole lot weirder. MGA, the manufacturer of the Bratz line of dolls, and employer of Carter Bryant, former Mattel employee and acknowledged inventor of the Bratz line, filed its Reply to Mattel&#8217;s Fourth Amended Answer and Counterclaims, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=88&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The latest twist in the Barbie v. Bratz fight between doll manufacturers Mattel and MGA just got a whole lot weirder.  MGA, the manufacturer of the Bratz line of dolls, and employer of Carter Bryant, former Mattel employee and acknowledged inventor of the Bratz line, filed its Reply to Mattel&#8217;s Fourth Amended Answer and Counterclaims, asserting what can only be described as blockbuster allegations of conspiracy and trade secret misappropriation against the toy behomoth.  In its pleading filed August 16, 2010, MGA unabashedly claims that Mattel employees, with the full knowledge and consent of many Mattel executives, have engaged in systematic   trade espionage by misrepresenting themselves with false id&#8217;s to gain entry into competitor&#8217;s private showrooms at various industry trade shows.  Based largely on evidence obtained from the deposition of Sal Villasenor, a former Mattel employee, the 53 page pleading describes in detail the lengths gone to by Mattel to gain information, pictures, and video of its competitors&#8217; new products at these trade shows.  Stealing such information, MGA claims, would enable Mattel to find out in advance the nature of a competitor&#8217;s yet unmarketed products, the quoted prices, and the identification of which products will be advertised,  and would constitute &#8220;the holy grail of competitive advantage&#8221; according to MGA.  Perhaps more intriguing are claims by MGA that Mattel knew, as early as 2003 and well before Mattel&#8217;s original suit against Carter Bryant was filed, that Barbie&#8217;s recent failures in the marketplace were due to factors in play before the Bratz line of dolls ever entered the market.  According to MGA, a case study on Barbie commissioned in 2003 by  Mattel executives explains in detail Barbie&#8217;s history and economic importance to Mattel, and the reasons for Barbie&#8217;s more recent slump in sales  based on factors unrelated to Bratz.  If true, the study (nicknamed the &#8220;Bratz Brief&#8221;) could seriously undermine Mattel&#8217;s claims of lost sales as a result of Bratz&#8217; actions which formed a major claim in the original litigation.  <a href="http://landshark5000.files.wordpress.com/2010/08/bratz-reply3.pdf">Bratz Reply</a></p>
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		<title>Employers Can Search Employee&#8217;s Texts</title>
		<link>http://landshark5000.wordpress.com/2010/07/28/employers-can-search-employees-texts/</link>
		<comments>http://landshark5000.wordpress.com/2010/07/28/employers-can-search-employees-texts/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 05:29:13 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://landshark5000.wordpress.com/?p=85</guid>
		<description><![CDATA[Are employee’s text messages made during work considered private communications?  It doesn’t look like it.  In its June 17, 2010 decision in City of Ontario, California, et. al. v. Quon et al., 560 ___ (2010)(slip opinion) the United States Supreme Court has now explicitly acknowledged an employer’s right to obtain and review transcripts of an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=85&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Are employee’s text messages made during work considered private communications?  It doesn’t look like it.  In its June 17, 2010 decision in <em>City of Ontario</em><em>, California</em><em>, et. al. v. Quon et al.</em>, 560 ___ (2010)(slip opinion) the United States Supreme Court has now explicitly acknowledged an employer’s right to obtain and review transcripts of an employee’s text messages sent during work hours as reasonable,  as long as the employer can articulate non-investigatory, work-related purpose for the review or investigation for work-related misconduct and that the search is not excessively intrusive in light of that justification. This applies, the Supreme Court concludes, in both the government private employer context.</p>
<p>Quon involved a City of Ontario (the City) police sergeant (Jeff Quon) who was issued a pager by the City to its police department (OPD).  Under the City’s’s contract with the wireless server provider, each pager was allotted a limited number of characters sent or received each month.  Excess usage by OPD members in any given month would result in an additional fee to the police department.  At the time he received the pager, Quon was informed that OPD would treat text messages like email messages which were subject to audit.</p>
<p>Within the first or second billing cycle after the pagers were distributed, Quon exceeded his monthly text message character allotment. In reviewing Quon’s usage amounts, the officer responsible for the City’s contract with the wireless provider suggested that Quon reimburse the department for the overage fee rather than have his text messages audited, and thereafter Quon started reimbursing OPD for excess usage.</p>
<p>Over the next few months, Quon exceeded his character limit three or four times and at some point OPD decided to see whether the overage was a result of the character limit being too low or if the overages were for personal messages.  Shortly thereafter, the department requested copies of the text message transcripts from its wireless provider.  In reviewing Quon’s transcripts, the department representative discovered that many of the messages sent and received on Quon’s pager were not work related, and that some were sexually explicit.  The issue was referred to OPD’s internal affairs division which conducted a thorough review of the text messages. Following this review, OPD concluded that of the 456 messages sent or received by Quon during work hours in the month of August 2002, no more than 57 were work related.  Quon had also sent as many as 80 messages during a single day at work and on an average workday, he would send or receive 28 messages, of which only 3 were related to police business. The internal affairs investigation concluded that Quon had violated OPD rules against pursuing personal business while on duty and Quon was allegedly disciplined.</p>
<p>Quon ultimately filed suit against OPD, the City, and others claiming that his Fourth Amendment right against unlawful search and seizure had been violated when OPD obtained and reviewed the text messages.   The case was initially filed in United States District Court, Central District of California.  Relying on the plurality opinion in <em>O&#8217;Connor</em> v. <em>Ortega</em>, <em>480 U. S. 709, 711</em> (1987),   the District Court determined that Quon had a reasonable expectation of privacy in the content of his text messages. Whether the audit of the text messages was nonetheless reasonable, the District Court concluded, turned on OPD’s intent: &#8220;[I]f the purpose for the audit was to determine if Quon was using his pager to &#8216;play games&#8217; and &#8216;waste time,&#8217; then the audit was not constitutionally reasonable&#8221;; but if the audit&#8217;s purpose &#8220;was to determine the efficacy of the existing character limits to ensure that officers were not paying hidden work-related costs, &#8230; no constitutional violation occurred.&#8221; <em>445 F. Supp. 2d, at 1146</em>.  Following trial on the issue, a jury concluded that OPD ordered the audit to determine the efficacy of the character limits and consequently the Court ultimately concluded that the text audit did not violate Quon’s Fourth Amendment.</p>
<p>Quon appealed and the United States Court of Appeals for the Ninth Circuit reversed in part. 529 F. 3d 892 (2008). While the Ninth Circuit agreed with the District Court that Jeff Quon had a reasonable expectation of privacy in his text messages, it did not find that the search was reasonable.  Even though the search was conducted for &#8220;a legitimate work-related rationale,&#8221; the Court of Appeals concluded, it &#8220;was not reasonable in scope.&#8221; <em>Id.</em><em>,</em> at 908, and that there could have been less-intrusive means to verify the efficacy of the 25,000 character limit.</p>
<p>The Supreme Court granted certiorari.  Relying upon the standard set out in <em>O’Conner, </em>when conducted for a &#8220;noninvestigatory, work-related purpos[e]&#8221; or for the &#8220;investigatio[n] of work-related misconduct,&#8221; a government employer&#8217;s warrantless search is reasonable if it is &#8220; &#8217;justified at its inception&#8217; &#8221; and if &#8220; &#8217;the measures adopted are reasonably related to the objectives of the search and not excessively intrusive in light of&#8217; &#8221; the circumstances giving rise to the search. <em>480 U. S., at 725-726</em>.  The search here satisfied the standard of the <em>O&#8217;Connor</em> plurality and was reasonable under that approach.</p>
<p>The Supreme Court found that the warrantless review of Quon&#8217;s pager transcript was reasonable under the circumstances because it was motivated by a legitimate work-related purpose, and because it was not excessive in scope. See <em>480 U. S., at 726.</em> There were &#8220;reasonable grounds for [finding it] necessary for a noninvestigatory work-related purpose,&#8221; <em>ibid.,</em> in that OPD (through actions of its chief of police)  had ordered the audit to determine whether the contractual character limit in the pager contract was sufficient to meet the department needs. According to the Court, reviewing the transcripts was an efficient and expedient way to determine whether either of these factors caused Quon&#8217;s overages. The Court also found that the review was not &#8220;excessively intrusive&#8221; because OPD had limited its review to just two months in order to obtain a large enough sample to decide the character limits&#8217; efficaciousness, and all the messages that Quon sent while off duty were redacted.</p>
<p>Critically, the Court went on to conclude that a search of this type would be regarded as reasonable and normal in the private-employer context as well.  <em>Id.</em><em> at 732</em>.  The principle articulated in <em>Quon</em>, it seems, sets the standard for both government and private employer monitoring cases.  Interestingly, however, the Court also emphasized in the opinion how the ever-changing dynamics of communication and information transmission weighs against drawing “far-reaching” premises from <em>Quon</em> regarding privacy expectations enjoyed by employees when using employer-provided communication devices. Cautioning such an approach, the Court warns that “[r]apid changes in the dynamics of communication and information transmission are evident not just in the technology itself but in what society accepts as proper behavior” and that “many employers expect or at least tolerate personal use of such equipment by employees because it often increases worker efficiency.”  How this squares with the ever increasing texting phenomenon remains to be seen.</p>
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		<title>Hold the pickles&#8230;</title>
		<link>http://landshark5000.wordpress.com/2010/06/15/hold-the-pickles/</link>
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		<pubDate>Tue, 15 Jun 2010 16:22:44 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
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		<description><![CDATA[There is one thing to be said for being famous in the trademark world, you get to have your trademark and eat it too.  MacDonald&#8217;s (yes, that MacDonald&#8217;s)  has apparently threatened suit against a startup restaurant in Oakland, California, for use of the name &#8220;Little Mac&#8221; in connection with their  food shop featuring a macaroni [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=77&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>There is one thing to be said for being famous in the trademark world, you get to have your trademark and eat it too.  MacDonald&#8217;s (yes, that MacDonald&#8217;s)  has apparently threatened suit against a startup restaurant in Oakland, California, for use of the name &#8220;Little Mac&#8221; in connection with their  food shop featuring a macaroni and artisan cheese dish. Arguing that use of the Little Mac mark would infringe upon their well-known brand &#8220;Mac&#8221; in connection with restaurant services, MacDonald&#8217;s has not so subtly demanded owners Erin Wade and Allison Arevalo go in a different direction.  From a trademark perspective, this could be an interesting case pitting the fame of MacDonald&#8217;s brand and the ubiquitous &#8220;Mac&#8221; against arguably descriptive use of &#8220;Mac&#8221; for macaroni, which is a principal ingredient to the shop&#8217;s signature meal.  A quick search on the USPTO website shows there already are variety of &#8220;Mac&#8221; formulated marks for food stuffs, including macaroni items,  including &#8220;Mac&#8217;s Market&#8221;, &#8220;Mac&#8217;N Cheese Munchies&#8221;, &#8220;Mac Iver&#8221;, &#8220;Tastee-Mac&#8221;, &#8220;Quick Mac&#8221; and others.   <a href="http://landshark5000.files.wordpress.com/2010/06/record-list-display.pdf"></a><a href="http://landshark5000.files.wordpress.com/2010/06/record-list-display1.pdf">Mac List</a> Why MacDonald&#8217;s chose to put its foot down here is still unclear, but they are almost certain to have it their way.</p>
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		<link>http://landshark5000.wordpress.com/2010/06/02/74/</link>
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		<pubDate>Wed, 02 Jun 2010 22:49:00 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
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		<description><![CDATA[Get my answers to legal questions at Avvo.com<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=74&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- begin avvo answers --><a href="http://www.avvo.com/">Get my answers to legal questions at Avvo.com</a><!-- end avvo answers --></p>
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		<title>http://blog.ceb.com/2010/05/19/when-is-a-chocolate-bar-iconic/</title>
		<link>http://landshark5000.wordpress.com/2010/05/25/httpblog-ceb-com20100519when-is-a-chocolate-bar-iconic/</link>
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		<pubDate>Tue, 25 May 2010 22:29:52 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
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		<description><![CDATA[http://blog.ceb.com/2010/05/19/when-is-a-chocolate-bar-iconic/.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=72&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.ceb.com/2010/05/19/when-is-a-chocolate-bar-iconic/">http://blog.ceb.com/2010/05/19/when-is-a-chocolate-bar-iconic/</a>.</p>
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		<title>Breaking Up the Ninth Circuit Is Not Ruled Out</title>
		<link>http://landshark5000.wordpress.com/2010/05/25/breaking-up-the-ninth-circuit-is-not-ruled-out/</link>
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		<pubDate>Tue, 25 May 2010 22:27:49 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
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		<description><![CDATA[Breaking Up the Ninth Circuit Is Not Ruled Out.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=70&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.ceb.com/2010/05/10/breaking-up-the-ninth-circuit-is/">Breaking Up the Ninth Circuit Is Not Ruled Out</a>.</p>
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		<title>Parody? Me thinks not.</title>
		<link>http://landshark5000.wordpress.com/2010/04/05/parody-me-thinks-not/</link>
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		<pubDate>Mon, 05 Apr 2010 17:24:40 +0000</pubDate>
		<dc:creator>landshark5000</dc:creator>
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		<description><![CDATA[Just how far can a competitor go in parodying a competitor&#8217;s trademark to promote its own goods or services?  Courts have been fairly liberal in allowing use of names or slogans which, although not exact copies of registered marks, clearly trade on the goodwill or familiarity of that mark.  Take for example the case THE [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=landshark5000.wordpress.com&amp;blog=10124110&amp;post=65&amp;subd=landshark5000&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Just how far can a competitor go in parodying a competitor&#8217;s trademark to promote its own goods or services?  Courts have been fairly liberal in allowing use of names or slogans which, although not exact copies of registered marks, clearly trade on the goodwill or familiarity of that mark.  Take for example the case THE NORTH FACE v. THE SOUTH BUTT where both businesses market winter clothing and sports apparel.  It is not difficult to see why this is a concern for The North Face Apparel Company but any legitimate trademark owner has a hill to climb in enjoining such use.  Remember that the standard for infringement generally is whether a mark is &#8220;likely to confuse&#8221; the consumer or whether consumers may believe an association exists between the original trademark owner and a wayward competitor.    It seems self evident that a mark invoking comedic parallels or other distinctions from the registered mark is most likely not sponsored by the original mark owner.  In the North Face case, South Butt founder eighteen year old Jimmy Winkelmann has readily admitted that the fleece jackets  and other clothing sold by his company are intended to mock people who  wear brand-name clothing sold by outfitters like The North Face.  The fact that the case has now settled, and that South Butt continues to promote products on its website, suggests that the power of parody has won out again.  See <a href="http://www.abajournal.com/news/article/the_north_face_and_the_south_butt_settle_trademark_suit">North Face v. South Butt</a></p>
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